PATTERN  by Tracee Ellis Ross


L’actrice américaine Tracee Ellis Ross lance Pattern, une marque spécialement conçue pour les cheveux bouclés, frisés et crépus. Les produits seront commercialisés en ligne le 9 septembre prochain, avant d’être proposés dans 12.000 boutiques Ulta Beauty deux semaines plus tard.

Au programme? Un shampoing, trois après-shampoings, un masque et deux sérums ainsi que des accessoires dignes des cheveux crépus, frisés et bouclés, à l’instar d’une serviette microfibres, des barrettes et une brosse de douche.

Prix de vente? Entre 9$ et 42$.

À noter qu’une partie des bénéfices sera reversée à des organisations à but non lucratif.


Voir cette publication sur Instagram

Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on this Monday, September 9 at 9am ET!!!! #RockYourPattern

Une publication partagée par Tracee Ellis Ross (@traceeellisross) le